General Research is a Japanese label founded by Setsumasa “Koba” Kobayashi in 1993, which focused on his passion for outdoor wear, transcendentalism, and punk music. Koba was exposed to the fashion industry at a young age due to his father being a shoemaker. He continued his father's legacy of making footwear until 1993 when he debuted his label General Research (later renamed Mountain Research in 2006). The collections of the label were not intended to be fashionable but more focused on practicality and everyday living and produced with functional fabrics and intentional cuts. The label also produces camping gear, fishing gear, cookware, etc. Kobayashi is highly praised for his unique detailing and oftentimes over-the-top elements he incorporates within his pieces and has influenced the design ideology of pieces from modern age greats such as the late Virgil Abloh and his works with Louis Vuitton.