Mercibeaucoup

Specified as “Clean Joyful Beautiful”, Mercibeaucoup is a Japanese brand founded by designer Eri Utsugi. Garments often boast a kawaii (cute) aesthetic that incorporates bright colors, unique patterns, and sometimes features whimsical animal silhouettes. Part of the Issey Miyake A-Net company, Mercibeaucoup has become quite popular since its establishment, presenting a wide array of quirky menswear and women’s garments.