Hysteric Glamour

Founded by Nobuhiko Kitamura in 1984, Hysteric Glamour takes influence from Kitamura's love and passion for 1960s pop culture and 1970s punk rock and new wave bands from New York. The brand would later go on to influence Japanese street style and various labels such as Undercover and Goodenough. With the massive impact social media has on the world of fashion today, Hysteric Glamour’s over-the-top designs has risen in popularity immensely and can be seen on celebrities such as Iggy Azalea, Bella Hadid, Lil Uzi Vert, and many more.